Online customer reviews should be welcome and real

  • Randy Hutchinson is the president of the Improved Enterprise Bureau of the Mid-South. Achieve the BBB at 800-222-8754.

In its Neighborhood Consumer Review Study 2022, BrightLocal located that 77% of consumers “always” or “regularly” read through on the internet assessments when searching for area corporations, up from 60% in the prior annual study. Only 2% “never” browse them.

Reliable organizations have responded by encouraging people to depart unfiltered opinions on their individual web sites and 3rd-bash platforms, which includes the BBB. But some providers misrepresent the opinions of prospects in 1 way or a different.

In October, the FTC sent a Detect of Penalty Offenses to additional than 700 providers alerting them to what it considers to be deceptive practices in accumulating and publishing critiques, endorsements and testimonies. It didn’t accuse any organization of wrongdoing, but it wouldn’t go to the hard work if it did not imagine there were difficulties.