How We Helped a Management Consulting Firm Build Thought Leadership

This short article was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting company, offers assistance to assist digital, inventive, and experiential marketing organizations scale their general performance and reach expansion. On a quest to cement himself as a thought leader in the house, MEADE founder and CEO Jeff Meade started out operating with Influence & Co.

To improve brand recognition and advance his considered management, Influence & Co. labored alongside Jeff to develop and execute an powerful material marketing tactic.

Right after we executed a written content method, together with research-optimized visitor-contributed articles, MEADE was ready to see some extraordinary outcomes.

Jeff labored with Influence & Co. for two decades, and for the duration of that time, we revealed 14 guest posts in 10 leading publications in his business. His article content have amassed tens of thousands of shares across Facebook, Twitter, and Pinterest, and his articles has a social get to of more than 6 million.

Just inside the previous 12 months, we have viewed these enjoyable wins:

• Jeff’s guest posts have been posted in the likes of Entrepreneur, Harvard Organization Overview Ascend, and Ad Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Company Overview Ascend posting has generated more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest put up revealed in Entrepreneur has garnered additional than 6,600 shares, and potential customers usually point out this posting when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares • Over-all, the content we’ve established alongside one another:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.