G/O Media, which recently obtained small business information internet site Quartz, strategies to change its running design to be more like its latest acquisition, reports Mark Stenberg of Adweek.
Stenberg reports, “But Quartz staff members shouldn’t be involved about the dilution of their business tradition or mission, Spanfeller stated. If just about anything, instead than renovate Quartz to resemble a classic G/O Media home, the company aims to evolve its recent portfolio to more intently resemble Quartz.
“Since launching G/O Media, Excellent Hill Ventures has sought to professionalize the running a blog that as soon as defined its titles, like the former Gawker Media web pages Gizmodo, Deadspin and Jezebel. Quartz, with its signature type and significant-level evaluation, signifies the course in which G/O Media aims to develop, according to Spanfeller.
“In that vein, the company has no strategies to significantly improve the Quartz site, outside the house of potentially diminishing the promotion of its Day-to-day Transient newsletter. But, specified the ad-load widespread to G/O Media properties and the top aim of the acquisition, the organization publisher will probable see an uptick in programmatic ad placements, Shah explained.
“The media company also hopes to use the top quality viewers of company pros that Quartz attracts to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and automobile-focused Jalopnik could supply them with incremental get to.”
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